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Stürtz developing its presence in Poland
Von Jonas Bumbacher, Investment Director
The Stürtz Group has set up a sales and service organization in Poland. The specialist in machines for manufacturing PVC windows has thus achieved a further major step in implementing its strategy. Poland is Europe’s largest PVC window market, with almost every fifth plastic window produced there. Proximity and direct contact with the customer are decisive for success in mechanical engineering. Before CGS acquired a majority stake in the company in 2017, Stürtz was heavily dependent on sales partners for its business outside of Germany and the US. Since then, the group has pursued the strategy setting up its own sales structures in the most important markets. Thisestablishes a proximity to customers that also allows Stürtz to provide them with extensive support throughout the entire product life cycle.
Poland – a key market
Poland is an important market, as it is now not only Europe’s largest market for PVC windows with a high export share, but also the one with the highest growth rates. Compared to other European markets, most of Poland’s window manufacturers are very large industrial players that produce up to 7,000 windows per day. At this scale, automation of the production process is profitable. Stürtz’ strengths lie precisely in this area. Although the group had already succeeded in selling machines to this market, it was not close enough to provide customers there with end-to-end support.
Stürtz now has its own organization in Poland with over ten experienced employees already on board at the site in the Poznan region. For the time being, Stürtz’ focus in this market is on service, selling new machines and spare parts, and reconditioning and trading used machines. As its next step, the company is planning to also produce and assemble standard machines at this location for Poland and other European countries.